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DE Group

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The DE Group is one of Australia’s most innovative privately-owned event companies with an impressive 25-year history of launching and sustaining new events. With a focus on the ownership and production of cultural, sporting and lifestyle events and festivals across Australia and overseas, it has extensive experience working nationally and internationally with Government and Corporate stakeholders and event partners. DE has now produced over 300 events globally.

In 2018, Definitive Events and GTR Events merged their event assets to create the DE Group. The consolidated group now delivers a broad portfolio of major National and International events within the following portfolio silos:

Cycling

GTR Events specialises in the delivery of elite road and mountain bike cycling events that attract the world’s best cyclists to compete on Australia’s safest and challenging course designs. Similarly, we focus on providing unique mass participant event experiences throughout Australia.

GTR plans and delivers with a genuine love of promoting the sport of cycling that provide equal opportunities for men and women.

Equine

In EQUITANA, DE has built the largest equestrian festival in the southern hemisphere, held biannually in Melbourne and Auckland. Celebrating its 20th Anniversary in 2018, EQUITANA has grown into a showcase event for Australia’s equine industry and is the one event that brings the entire industry together.

Outdoor Lifestyle

Our team of event operations, commercial and marketing professionals deliver Australia’s largest and richest freshwater fishing tournament and outdoor lifestyle festival. Establishing strong relationships with industry authorities, brands and big name anglers, this event represented and is well supported across the board.

Commemorative

DE has delivered on behalf of the Australian and New Zealand Governments, every ANZAC Day Commemorative Service at Gallipoli since 2005. Our team’s passion and aptitude to deliver these international events to the utmost standard and to a quality that shows respect to the historical significance of the site.