ABOUT US

Definitive Events is a unique Australian event company that produces a broad range of sporting and lifestyle events and festivals all across Australia and overseas. Definitive Events specialises in managing and developing multi dimensional events that produce outstanding results for its event partners. With offices in Melbourne, Brisbane and Noosa, Definitive Events in conjunction with its sporting arm – USM Events, currently produces 38 events annually with approximately 250,000 event participants.
Definitive Events joined forces with USM Events and has since focused on developing a national portfolio of sporting and lifestyle events all across Australia.
Definitive Events has formed a strategic alliance with TL Sports from January 1st 2010 to expand it's cycling and running portfolio.
- Special Events
- Triathlon
- Cycling
- Running
Our company is focused on being a positive contributor to the health and welfare of our nation. We will continue to focus on the development of mass participation events that positively contribute to health, welfare, lifestyle and education. We are dedicated to producing outstanding activation programs for our event partners.
- Event Management
- Business Modeling Development
- Event Consulting Services
- Stakeholder Management Solutions
- Event Registration
- Online Marketing Campaigns

USM Events produced the 2009 ITU Triathlon World Championship.
6,000 athletes from all over the world competed at the Gold Coast in the most successful Triathlon World Championships ever staged. This event delivered five days of triathlon competition, community activities, evening entertainment programs, corporate events and functions, along with one of the biggest Sport & Lifestyle Expos in the Southern Hemisphere.
View website

Definitive Events, with its partners Chugg Entertainment and Peter Noble brought world class music to the historic Point Nepean Quarantine Station in 2007 and 2008. In conjunction with the Point Nepean Community Trust, the consortium brought names such as Ben Harper, John Mayer, Missy Higgins, Sinead O’Connor, John Fogarty and Keith Urban to one of the most picturesque sites in Australia.

Definitive Events was appointed as Event Manager by the Victorian
Government Sport and Recreation Department and Victorian Major Events Company to oversee the management and running of the 16th World Hot Air Balloon Championship in Mildura. View website
- 10.03.10 USM Events Read more...
- 09.03.10 EQUITANA Melbourne Read more...
- 09.03.10 EQUITANA Melbourne Read more...
- 09.03.10 EQUITANA Melbourne Read more...
- 08.03.10 USM Events Read more...










