DEFINITIVE EVENTS

Definitive Events is a leader in the Australian events industry with a diverse history in the ownership and production of cultural, sporting and lifestyle events and festivals across Australia and overseas. Definitive Events has cultivated a sophisticated business model that engages the community and delivers professional business principles to the events industry through investment in multi dimensional festivals that produce targeted results for our event partners.

Definitive Events is a holding company for its sporting arm – USM Events with offices in Melbourne, Brisbane, Noosa and satellite offices in Cairns and the Gold Coast. We currently produce the following destination events annually with approximately 250,000 event participants.

Definitive Events’ success is generated by a philosophy of working closely with our event partners and delivering positive experiences and return on investment for our corporate and government stakeholders. We have a particular focus on working with the local community, providing positive tourism outcomes within our portfolio and the consistent delivery of outstanding economic impact for government.

Definitive Events values our participants and will continue to focus on the development of mass participation events that positively contribute to health, welfare, lifestyle and education. We are also dedicated to producing outstanding activation programs for our event partners through our substantial portfolio of economically and environmentally sustainable events.